Scaling sustainability

While some parts of the world are stepping back from sustainability, Armenia’s mid-market businesses are pressing ahead.

Amid political shifts and changing global regulations, many expected companies to slow their sustainability efforts. Yet Grant Thornton’s International Business Report (IBR) 2025 reveals a different reality: sustainability remains a key growth driver, not a regulatory obligation.

For Armenia’s dynamic mid-market, sustainability means innovation, resilience, and long-term success. Businesses are investing strategically to strengthen their competitiveness and contribute to a more sustainable economy.

Our latest global report — Scaling Sustainability: How the mid-market is future-proofing growth — highlights how firms like these are transforming purpose into performance, and opportunity into impact.

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Mid-market firms are proving that when sustainability is truly embedded into the core of an organization, it becomes a driving force for long-term value—thriving beyond regulatory demands and unlocking real business benefits.
Mariana Javakhyan Manager, Sustainability and ESG Advisory

Building a sustainable future

For mid-market businesses worldwide, sustainability has moved far beyond compliance — it’s now a defining part of business strategy.

Grant Thornton’s latest insights show that companies are leveraging sustainability to improve efficiency, expand across borders, and strengthen long-term resilience.

By investing with purpose and accountability, the mid-market is showing how responsible business practices can create a global economy that’s both profitable today and prepared for tomorrow.

Continue reading to explore how forward-looking firms are redefining what sustainable growth means for the future.

1

Sustainability: The path to growth

In a year defined by economic uncertainty and political pushback, mid-market firms are defying expectations. Our report explores how sustainability has become a strategic lever for growth, helping businesses outperform competitors and build long-term value.

2

Keeping a cool head in a heated world

With shifting regulations and rising scepticism, many expected sustainability reporting to stall. Instead, mid-market firms are doubling down. We reveal how reporting is evolving into a tool for resilience, purpose and performance.

3

A regulatory reset creates opportunities

Regulatory reform isn’t slowing the mid-market — it’s unlocking new possibilities. Our IBR data shows how businesses are using relaxed regulatory mandates to align sustainability with strategy, expand globally and take ownership of their journey.

4

Where next for mid-market sustainability?

Sustainability isn’t without its challenges. But mid-market firms are reframing barriers as strategic questions — and finding answers. We explore how businesses are navigating cost, complexity and uncertainty to build lasting advantage.

Ready to scale sustainability?

Ready to scale sustainability?

Across the globe, mid-market businesses are turning sustainability into strategy — driving growth, resilience, and reputation even in uncertain times.

Grant Thornton’s latest global research, Scaling Sustainability: How the mid-market is future-proofing growth, reveals how business leaders are integrating sustainable practices to create lasting impact.

While the insights reflect international trends, they offer valuable lessons for ambitious firms in Armenia and the wider region looking to embed sustainability into their own growth journey.

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